The Abercrombie & Fitch sale sees savings of up to 65% - here's what I'm buying (2025)

FAQs

Is Abercrombie coming back? ›

“Our plan is to go from being the best-kept secret in fashion to their favorite brand,” Abercrombie's head of merchandising Carey Krug told Fast Company. So far, it's working. Segran told Today, Explained that this revival is not just an Abercrombie story.

Abercrombie & Fitch believes that every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, outerwear and fragrance – designed to inspire our global customers to feel confident, be comfortable and face their Fierce.

And it was just two years ago that the Netflix documentary White Hot came out, which traced Abercrombie's decline as its over-sexualized imagery and occasionally racist products fell out of favor with the millennial consumers who had grown up with the brand.

And Abercrombie was perhaps best known for spraying its Fierce cologne around stores in the mid-2000s. But the company dialed back its signature scent as its stores struggled to attract customers and eventually replaced it entirely.

The decision to do away with the signature "A&F" design and other logos highlights how even established brands need to redesign and evolve their products to keep up with the changing style preferences of their customers.

Moreover, Abercrombie & Fitch strategically aligns its influencer partnerships with its target audience, typically individuals aged 25 to 29 who are financially independent yet still navigating their life journey.

Products marked as final sale, custom products, or personalized products are final and are not eligible for returns, exchanges, cancellations or alterations. This does not include merchandise that is faulty, damaged, or does not correspond to its description.

What size is a 37 in Abercrombie jeans? Abercrombie jeans are available in sizes up to 37, which translates to a 24W. If you're looking for more extended sizing, Madewell jeans are available up to 28W.

Abercrombie & Fitch was founded by David Abercrombie in 1892 as Abercrombie Co. A retail sporting goods concern based in New York City, it was famed for its wide variety of expensive and often exotic sporting equipment and attire, ranging from tennis shoes to elephant guns.

Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances.

What is Abercrombie and Fitch's target market? ›

One of the most prominent aspects of the Abercrombie & Fitch person is the target age, young adult. Models in the catalogs, magazines, website, and store posters appear to be in their early twenties. In addition, store employees and in-store brand representatives appear to be in their late teens and early twenties.

The way it expanded its sizing and clothing offerings. The way it turned on the lights and turned down the music in its stores. And the way the brand grew up to reconnect with a new generation of customers.

We sometimes restock items based on their popularity! While we can't guarantee that this will happen, we suggest keeping your eye on our website to see if we restock.

Perhaps most importantly, Abercrombie rebranded itself into a more equitable retailer after it earned a reputation for racism, toxicity and exclusivity. To learn more about Abercrombie's comeback and what's ahead for the retailer after a year of meteoric growth, check out the video above.

In contrast, the Abercrombie brand produced most of the revenue increase (up 35% y-o-y to $755 million), thanks to its strong student demographic and strong growth in its women's business. In addition, the company's net income soared, with earnings more than tripling from year-ago levels to $2.97 per share in Q4.