Jun 30, 2021
Elizabeth Molina: [00:00:00] Hello, mybeautiful people, I'm Elizabeth Molina, and I am your beauty guruin this podcast, I will share with you all you need to know aboutbeauty from the inside out, you will gain access to the latestbeauty trends from head to toe, mind and soul. You will hear fromthe experts themselves, the trendy influencers, celebrities,athletes and of course, myself on all things beauty. This isdefinitely the place to be. Biohacking, hacking life, hacking intothe life. For your beauty routine, are you ready for your globalobsession? Today's podcast guest is the co-founder and CEO of YoungGoose. His name is Amitay. Amitay is an entrepreneur in theBiohacking and Spaces. He's also, like I said, the co-founder andCEO of Young Goose, a biohacking skincare company. And he is alsothe host of The Young, a biohacking beauty podcast, which is superduper cool. And we get to really go in today and kind of talk aboutwhat is biohacking, how does it fit the beauty space and how isthis beauty line merging the two together? Of course, these aresome of my favorite topics, so we are going to be diving in.
Elizabeth Molina: [00:01:18] Welcome, Amitay,to the podcast. How are you doing today?
Amitay Eshel: [00:01:23] I'm doing great. Thankyou so much for having me on. I'm actually very excited to be onthe podcast.
Elizabeth Molina: [00:01:29] Awesome. Thank youso much. I'm excited because you're doing some amazing things and Iwant to talk about the journey. We're obviously this is a bigpodcast. I'm all about Pudi holistic insight and our mind and soul,all of all of it. This all interconnected. And you have a veryinteresting story. You come from a different background, like youhave a military background. So do you mind how do you go from beingin a tactical division in the Israeli army to basically biohackingskin care to give us a new technology that we haven't seen yet? Canyou tell us about that? I would love our audience and I are like,intrigued.
Amitay Eshel: [00:02:09] Yeah, I think this isa twofold answer because the short answer is where I was in themilitary and I was in a very small unit in an even smaller taskforce in that unit, and it was a special operations unit in theIsraeli military. In the short answer is you learn to think outsidethe box and you learn that the enemy is always innovating. So youhave an intrinsic urge to innovate and to find that the next stepto whatever the large goal that you've set. If so, that's the shortanswer. If you want to hear a little bit of the story. Yes. As weas we said, I ended up at the end of my military career, washeading the reconnaissance task force and section of my smallspecial forces unit in Israel. Life is very demanding. There are alot of ups and downs and a lot of negativity you see around you,especially if you serve and on the front line. And when I kind offind myself in the private sector and being asked to manageindividuals because this is the kind of profession I chose, I gotaddicted, you might say to the the amazing feeling you're gettingwhen you're letting when you're giving another person theopportunity to feel better about themselves. And that was such sucha sharp contrast in comparison to what I did before. And and it wasso speaking into my soul, if you would.
Amitay Eshel: [00:03:52] I love that feeling.When when when you know, you made an impact on someone likesomeone's life. The positive impact that I have been chasing thatfeeling so I started in Israel is amazing in innovation in thebeauty space as well, but mainly in cosmetic procedure, innovation.So anything that's got to do with cold lasers or types of healinglasers, types of radio frequency devices, you'd be surprisedprobably, you know, eight out of ten treatments that you'veundergone, like ablative treatments, harsh treatments that you'veundergone, if you would have there, they were done with an Israeliproduct. So I started as an executive in that space, took thelessons I learned in my military career. How do you accomplish amission? How do you build a tactic for for that mission and applythem to the private sector? And then before the pandemic, a fewmonths before the pandemic, we've launched a startup that's calledJungle's. In this startup basically aims to really ring in all ofthe latest biohacking innovations and bottle them up into somethingas simple as possible skincare product, and that's another areathat I feel skincare is kind of going awry where you have, youknow, one product to every half a problem and know need a fewproducts, each problem. So part of our idea was to have all ofthese amazing new technologies there, but make it as simple aspossible.
Elizabeth Molina: [00:05:35] Yeah, what a greatstory. And I love how you brought in the military of solving aproblem. You have to be in head. You have to prepare. You have tostrategize. And here's the same thing. We're strategizing againsttime, gravity, the pollution in the air, the food that we eat, whatwe drink. This is what you are kind of trying to plan ahead is whatyou're saying. You're strategizing. How do I optimize my skin, myhealth for mitigating really what's happening on in the environmentand in the world? Everything is changing. So I love that. But howdid you guys come up with the name Young Goose? I really think it'svery interesting. I try to think of it like, what is a young gooseand what does it look like and why do we want to be like Youngie?So. So tell me about the name.
Amitay Eshel: [00:06:20] First of all, the factthat you're already asking about the name to me is is a is a smallwin, you know, because I we wanted an interesting name. And when weestablished our our startup, the name was different, the name wascalled Emesis. And for me is is a positive effect that the bodyundergoes because of stress. Unfortunately, our goal is larger thanjust skin care and in other spaces that we were hoping took to kindof expand to the name was taken. So, you know, we had to kind ofscramble and find a new name. And my partner thought of the name.Obviously we want the end goal is to maintain youth and the theconnotation of Gousse, which is to us is a very positive animal.That was nickname in the military as well. And so it wasn'tnecessarily about me, but the connotation was very was verypositive to us and it rang nicely. A nice Israeli saying it doesn'tapply in every situation is nothing better than good enough. Youknow, if it's good enough, it's good enough. So we all like thename. No, there is no reason in a lot of areas in life to overcomplicate things and, you know, to overthink things. And we try toapply this principle where
Elizabeth Molina: [00:07:50] It's a cool name.The packaging is really beautiful. I like that. It's er like seallike you just pump it, it comes out. I mean there's so many greatthings about the packaging. The way that you guys deliver it isjust beautiful packaging. But I was like trying to figure out likedoes it stand for something, is he going to tell me it's like somesort of peptides like like I was like breaking my head, like whatis usually I'm pretty good at figuring out the names and like whatthey mean, where they came from, where the origins. And I couldn'tfigure this one out. And I'm like, I just have to ask him, like,it's an interesting name. It's a beautiful packaging. If you guysare watching this live, you could see I'm holding up the bottle ofwhat water there, what they're really known for, which is a productcalled the Caird. It's a cream. But we'll get into that in a littlebit. Before we do, I kind of want to ask more questions about skincare. So why antiaging? Like, how
Amitay Eshel: [00:08:45] Come, like everyaddiction you don't plan to get addicted beforehand? Right. Andthat that includes good, good addictions as well. I'm going to tellyou about a recent interaction I had with a lady named Lillian, whowas a professional institution. And obviously she already knew theproduct by working with her and making sure the products succeedwith her business and to see how from the person that has a lot ofpersonal issues, you know, sons with that are not, you know,rocking it in life at the moment, that they have challenging lives.And you can see a person with a lot of burden when I've when I'veencountered her the first time. And the addicting feeling is thefact that I didn't solve anything else in her life. I didn't go andfly the Australian Council or son or whatever that would be. Butwhat I did do is create a difference in a specific area of her lifethat has proliferated to other areas because she feels amazingabout herself and what she can achieve. And she feels hopeful aboutthe future. And I believe that when we have. This approach, notthat not for me, like a Fugazi kind of standpoint of other thingsin mind, but you are going to be tackling things, your attitude isgoing to be much better and other things are going to respondbetter to you. So that's just an anecdotal example in general,because I started in that in that beauty space, these were theresponses I got addicted to. When people go through atransformation or are hopeful about the future, they can see alight at the end of the tunnel, if you will, or they can see howthey're going to be more confident. Confidence, I think, isunderrated in general. That's something I feel I can really touchpeople individually. What we try to do in this in this company isobviously reach out to more people and end up as being the goldenstandard for for skincare and biohacking skincare and the agents inhere. But that's a large goal. I'm addicted to the personal feelingof meeting a person and changing their lives personal.
Elizabeth Molina: [00:11:03] Oh, yeah. I canobviously relate to that. And that is a feeling that I don't evenknow what there's like. No word to describe it. There's no moneythat can buy it. It's just you just feel like fulfilled, like yourmission in life. You're doing it. And I know the feeling and that'swhy I do the work that I do. You do the work that you do. And thatkind of is a good Segway to go into your podcast. You have apodcast, and in the podcast you kind of provide listeners withdifferent aspects, different strategies, tips and tricks. I want tosay for like General Skincare Antiaging, you talk about biohacking.What's the most interesting, unusual question that you have heardor. Yeah. That you've heard on the podcast or in general thatyou've answered on their coffee enemas?
Amitay Eshel: [00:11:53] Not kidding. That'sjust because we talk to them.
Elizabeth Molina: [00:11:56] That's my that'swhy
Amitay Eshel: [00:11:59] When you ask me thisquestion, what came to my mind is the using snail secretion as anantiaging.
Elizabeth Molina: [00:12:07] Oh, my God.
Amitay Eshel: [00:12:08] Ingredient. If we zoomout really the expectation or, you know, the belief that there is aquick fix, that there is something that we can apply on our skinand never mind, you know, our other daily habits or whatever thatwould be, that's going to change our skin. So secretion is is veryinteresting because the way that the myth behind it is, is thatpeople who were picking cotton would get laceration in their handsand they've noticed that the skin healed faster if by mistakethey've they've brushed against the snail. So that's that's wherethat comes from. And a lot of green products have it. Then when wehave designed our eye cream, really looked at why didn't the skinreacts to what's in the snail secretion, we could isolate thosepeptides and create a product, all of them. But what you first hearabout it and you think of smearing snails on your face, to me, itseems it's just such a funny image to me that. Yeah, yeah,definitely. That's one of those. I have another one for you that Ijust thought of.
Elizabeth Molina: [00:13:14] Tell me, tell me.Tell me.
Amitay Eshel: [00:13:15] That's somethingthat's gaining more and more popularity as we know or if peopledon't know, red near infrared rays have positive effects onourselves. And these are the rays that are very prominent duringSandown or Sunset's. So now and the question was, is the rumor truethat you get health benefits from exposing your anus to.
Elizabeth Molina: [00:13:39] But I've heardthis
Amitay Eshel: [00:13:43] That to me seems likethere are other, you know, alternatives. But that's definitelyanother another thing out there.
Elizabeth Molina: [00:13:50] You beat me. I wasgoing to say I know about the bird poop one. Well, yeah, but Iforget that one. I forget the bird's name because that's like anold. And then have you heard of the fire fascial. No, they takefire and they light your face on fire and it's official.
Amitay Eshel: [00:14:10] Is that like is thatlike a laser resurfacing for, for on a budget.
Elizabeth Molina: [00:14:16] No, probably.Maybe I don't know. So that's one and one that we've been talking alot about is an anaconda fascial where you get an anaconda snakewho is trained, trained. I'm doing air quotes. If you guys can'tsee the Anaconda strain, then well-fed and it like relieves tensionfrom your face. And apparently it's like a really big trend. But Iknow, like in Asian countries, they do it. Some zoos do it tosubsidize, I guess, to get money with that from their anaconda's. Idon't know. But that's a that's some some of the new trends thatare coming up, the fire official and the unofficial. So if you hearabout those, let me know. OK, the son one. Really, really, that'sthere's an actress who did a blog about it, and she swears by itevery morning she wakes up and she does it and she says that's hersecret to looking great.
Amitay Eshel: [00:15:11] Ok, fantastic. No,I'll just say that normal you know, you don't even need to choosesuper high end light therapy devices. So chromite starts at fifteenhundred and zero. Gravity is perfect. Your ex is like 8000. Theseare devices that not everyone should have in their home, but like athree dollar or I think they even have a smaller one. I'll do likepanel.
Elizabeth Molina: [00:15:35] Juba's prettynice.
Amitay Eshel: [00:15:36] Yeah. Yeah. And thathas, if I'm not mistaken, about 12 times the power that you'regoing to get from from from the sun as far as near infrared andred. So I really, really suggest her trying this.
Elizabeth Molina: [00:15:55] Well, you haveyour options. Amitay just gave you some options. He gave you thefree one, go outside in the sun and beware or buy some devices andtry it out for yourself. But, yeah, that was very interesting. OK,so I want to know what beauty means to you and how you apply thisin your daily life.
Amitay Eshel: [00:16:14] I am obsessed withsports. That's kind of a remnant of my my early life. And I lovecontact sports and contact sports involve a lot of injuries to mewhen I'm injured. I don't feel good about myself and about myselfphysically. It's like your body's betraying you. And because Iconsider myself not a very vain person from a beauty standpoint, Iwould equate the feeling of a healthy body and the confidence thatthe healthy body gives you or when you're unconfident because yourbody's, quote unquote, failing you to a feeling of being beautifuland being outside at least. At least that's that's the way Iunderstand it. So to me, beauty is confidence. And I said beforethat confidence is underrated because confidence allows us to shedsome of our fears that some of the masks that we kind of don, towalk around in the world and not reveal our our full self and ourfull personality. And when a person is confident, they're lessafraid of judgment and making mistakes. They show more of theirpersonality. And like a snowball, they are better looking tothemselves and to other people. So it's a snowball, right? You lookbetter, you feel better, you get better feedback from theenvironment because you're nicer, because you're more friendly,more loving, etc., more generous, and you get generosity back. Youfeel better, you release it. So to me, that process, that being ona roll, if you will, and that's that's what beauty means to me.That's what the feeling of being beautiful
Elizabeth Molina: [00:18:06] Means to me.That's not just beautiful, but I can imagine that that feels good,like feels amazing and it's contagious. Like what you'redescribing, the way that you see beauty s contagious, like yousaid, because when you're confident, there's like a little bit ofvulnerability there because you're just showing up and being yourbest self and your confident self, and then that allows otherpeople around you to also embrace themselves and be confident andsay, wow, me too. I can do it, too. So that was like, that's sobeautiful. Thank you for sharing that. That's like the recipe forlife.
Amitay Eshel: [00:18:43] And I love that yousaid vulnerability because vulnerability has two sides. There is aninnate if we can think of someone in our brain that that just, youknow, a negative part of our brain that just waits for somethingnegative, some negative image of yourself to pop pop up and thatthat little person in your brain tells you how much you were likethat all this time. It kind of takes you down. And that's one onepart of vulnerability, which I'm not. I what I did not whatoccurred to me when you said vulnerability, there's another part ofvulnerability, which is when you are so confident and so selfaccepting and you might hear some criticism or something mightreminds you in an imperfect part of yourself, there is avulnerable, confident side where you're saying you're recognizing,you're saying, yeah, I'm not perfect. These are sides maybe I needto work on. Maybe, you know, that's my luck. And I'm not no one isperfect. And that type of inclusive, accepting vulnerability isempowering itself, accepting vulnerability. And when we'reconfident, when we come from a self accepted place, because we feelbeautiful, because we feel healthy, because we feel important andand essential to the world, that is part of the whole package. You.And accept yourself in your misfortune.
Elizabeth Molina: [00:20:02] Guys, if you'renot taking notes, pauses, screenshot of the podcast right now,listen to it again, because this is this is beauty. This isdifferent aspects of beauty from different perspectives. And thisis so beautiful to see here. Like, as I'm hearing it, I'm like, oh,that just feels so nice. Like just imagining that. So thank you forsharing that with us, with our audience, because sometimes we needa reminder, a reminder of what beauty is. It's not just thesuperficial, the wigs or the lashes or, you know, the treatments.It's it's a feeling, the confidence that you spoke about, thevulnerability, the showing up, the acceptance. So I love that yousaid
Amitay Eshel: [00:20:43] That unless you reallysurround yourself with mirrors, beauty is in personal. Beauty issomething that you can't see yourself for all the time. Right. It'sonly when you really take time to look at yourself is when you seeyourself. So beauty is way is much more a feeling than a physicalexistence, if you would. That is why I did not answer as far aslike physical attributes, because really that's a very small partof beauty. The biggest part is, is your feeling. Yeah.
Elizabeth Molina: [00:21:11] And there areprograms where people don't look at a mirror for 30 days or 21 daysand they say that it's been life changing. People around themrespond to them so much better. They even like forget about theoutside beauty and it just internal. So I want to stress this,because this is such a great topic, especially since we've beenhome since the pandemic. The world has changed. And I think this isa great reminder. And taking it back to your company, Young Ghost,right now that we know the name, I want to ask you about your veryspecial care cream, which is like what you said you guys are knownfor. Yeah. Tell me about the care. Does the care stand foranything? Or that's just
Amitay Eshel: [00:21:54] Another carrier thatis named for cellular anti aging air and energy. Wow. OK, good. Itis a groundbreaking agreement and I'll explain shortly why. And themain patent that we are using in that cream is called In Our Noble,and that is an accumulation of the precursors. So Nadie, if toquote David Sinclair, who is a Harvard professor, but also one ofthe more prominent antiaging researchers in the world, and Nadie isthe closest we have gotten to the fountain of youth. It is alsosomething that if we took it from the body, let's say to all theenergy from your body, you you will be dead in thirty seconds. Soit's it's an essential molecule that is involved in more than 600processes. And wow. And the reason it's the energy is there isbecause one of its main claims to fame is it's its it's how itfacilitates energy creation. So any time we convert, you know,calories that leads into energy that our cells use, they needenergy is kind of the waiter that carries that around. And the moreenergy you have, the more the cells can take care of themselves.And I'm sure it's of no surprise to hear that declines with age.Well, yes. And and that by the time we're sixty, we have aboutfifty percent of the energy that that ourselves. Oh my God. I usedto. And I know
Elizabeth Molina: [00:23:35] What you're hereto save the day.
Amitay Eshel: [00:23:37] Yes, exactly. Thatcauses a lot of a lot of a lot of mistakes, a lot of, you know,repair damage in the cells and the cells wants to repairthemselves, but they never get that supply of energy. The day theneeds supplement industry is a quarter billion dollar industry.Just to give you an idea how many people believe in this product,it's one of the most researched, antiaging aging molecules today.If you know, mostly their health division, which is one of thebiggest as far as money invested, is heavily researching and andprecursors. And so that's a little bit about the background, theproblem with that magic molecule. And we've only really touched thetip of the iceberg as far as its engaging properties, is that ourbody can't it's not in our body, can't receive it as a form of fullmolecule. You can't tell it if you go. That's an ad. And nobody'sgoing to know what to do with it because it never has seen itbefore like that. There is no natural energy in nature which wekind of consume. So the body needs the Lego pieces to make any andlike any Lego piece, you have one that's that's bigger and you canyou can create more from it and less so. And it is being createdfrom. You things that we that we would know be three is one of themtryptophan and a few other molecules which are less famous, whichwe have discovered recently, and the most effective in raising aNavy level.
Amitay Eshel: [00:25:16] So the Lego piecesthat are really the most useful are and and ah, and in our noblethat that path we're using has both of them within it in a specialformulation which makes it highly bioavailable in the skin. Andthen we looked at the most up to date and reliable research asked,OK, now what do we here with this molecule to create an synergeticeffect? So we have other 10 other ingredients. We have the vitaminsthere. We have 10 P Cucu resveratrol, actually Pathet version ofresveratrol, which is fermented, which makes it about 50 times moreeffective and less toxic for the skin. So there are a lot of thereis a support group to NIV as well. And the end result is activationof the genes that control, repair and anti aging. And we'reactivating and fueling them, throwing fuel on the fire, if youwill, for those genes and really making them ramp up theiractivity. And through that, we get anti aging benefits that areskin specific, because if you took a pill, whatever we just gaveyour cream, your skin in a very specific area would have to dividewithin your body. And and I'm not sure you want your toenails toA.H. as much as you want to. Crow's feet to. So it's nice to beable to
Elizabeth Molina: [00:26:53] Or you might
Amitay Eshel: [00:26:55] You might not say, youknow, if someone has that concern, they can they can put our creamon their toenails now. But, yeah, the ability to choose isimportant. Not everyone has the same goals. I would love to to toperform at my highest athletic ability until I'm 100 years old. SoI want to take the supplements. Someone else would like to look thebest when they're 100 years old. And I might opt for the cream ifit's a budgetary issue, or you could definitely do both.
Elizabeth Molina: [00:27:29] So do you guyshave a supplement? Is that what you're saying?
Amitay Eshel: [00:27:32] No, I'm sayingsupplements working on one. We are working on one. We are workingon one. That is that is more all encompassing, the best one at themoment from a different company that I'm not involved in. If Icould recommend is. Yeah, please do is a company called NOVOs,which is end of the OS. They have an amazing, amazing, amazingantiaging product. And they also have Inamine, which is an energyprecursor. So check them out. They're great. No affiliation, justgreat company.
Elizabeth Molina: [00:28:07] Amazing. Yeah,because as you're talking, I'm like, you know, as far as comingfrom a bio hacker, as a woman, bio hacker and beauty hacker, I'mthinking I want to get to one hundred and look like I'm fifty five.But I also want to be functional like there's no point to to bethat old and then also be like in diapers, in a wheelchair, hopingthat my home attendant comes on time to change my diaper. Likethat's not a good quality of life. So I'm like, can you doboth.
Amitay Eshel: [00:28:34] Definitely. And youand you know, that's your question is is very profound because ifthere is a way to have one and not the other, I haven't heard itall. The more we delve into medicine and health and wellness, themore we understand that systems are not working, individual systemsare intertwined, that we're talking about biological systems. Yourmachinery in your body isn't isn't there are not they talk to eachother, if you will, in order to achieve better skin. And this isbacked by published substantial research. The better you are, thehealthier you are, the healthier your skin would be. I wanted tosay and vice versa, but that's not necessarily the case. But if youwant to achieve healthy young looking skin, your approach should bea holistic approach and you should really ask yourself, how am Iimproving my overall health and wellness? And that in a healthy,young looking, vibrant, glowing skin would be a byproduct ofthat.
Elizabeth Molina: [00:29:38] I love that.That's why we align. I cannot wait to try the product because I'mconvinced I almost want to drink it. Is it edible?
Amitay Eshel: [00:29:48] So we're we're workingon it very, very, very natural. Version four for those who are OK,extremely picky. And that one of the one of the things we've got toroll down is funny because it's like you looked at our board, oneof the things that you could eat it just to give you an idea of theprocess that were that any that were manufacturing retailers, thoseany precursors, those anything raising molecules, it really dialsthem to be skin specific. And there are other strategies to makethem or bioavailable when you ingest them. There are also, just tolet you know, Ive's of energy, which, yes, a lot of people like anddo, which seem very effective, and they have their own challengesas well. It's a very long process. You need to be in a room eightto 12 hours or. Yes, do it really, really, really fast, which isone and a half hours. And you basically look like you've got to actlike really
Elizabeth Molina: [00:31:01] I did that and Ilook like I was attacked by bees and and I will I don't mean to cutyou off, but, you know, when you spoke about your product and itwas bioavailability available and you spoke about the Lego pieces,that's a very important piece that we didn't really highlight. Youcan have these products and that's why these things are patented.Right. You have a patent on these things because those Lego piecesthat make it bioavailable are so important because you're doingnothing for yourself. You're literally paying out the water. Yourbody is going to metabolize something that it doesn't understandwhat that is. It's going to say, I don't know what you're here for.I don't know your purpose. You must be garbage. So you're justgoing to get rid of it. And when you're even the drip, the the dripthat you're talking about, the steady drip, I'm very sensitive. So,like, when I try something, I will tell you right away, my kidneysdon't like it. My liver is not approving of this. This is not likein a good form. So what I did, the nad drip, I felt horrible. Ididn't have the Lego pieces that Amitay is talking about and that'svery important. So you can go and do these things, but just makesure that you check the quality, check where where this, you know,this is coming from. Is it bioavailable because you could just buyit, use it, and then you're doing nothing for yourself. So I wantedto add that there because we didn't really go over the importanceof those Lego pieces that you're talking about that your companyhas patented, which is why I'm like, can I unjustice? Because ifyou if this is bioavailable, this is going to work out for me. Andif you guys are watching this or listening to this, I'm likeliterally like waving the product on the screen right now because Icannot wait to try it. But yeah. You were saying about the nad dripAmitay. Sorry I interrupted you, but I wanted people to know theimportance of these Lego pieces, how you call them, and you said itso beautifully. But that's what how your body can understand whatit is.
Amitay Eshel: [00:32:54] Yes. And it's funny,when I was just talking about it yesterday with a an amazingfunctional medicine doctor called here in Miami, anyone needs arecommendation. His name is. Eliot Ness and we were talking aboutthe the the option of introducing an idea these to practice and theproblem with an idea I.D. is that your brain actually knows what todo. Then I guess it is a packaged product and it knows how to useit. Your liver has some idea how to use it, but the rest of yourbody, your muscles, your skin, etc doesn't. And that's why you seethis flush. It needs to really break it down to niacin. And that'sthat's what you're flushing and in kind of build it back up. Andthis process isn't isn't isn't perfect at all. And and it's
Elizabeth Molina: [00:33:45] Not pleasant, bythe way.
Amitay Eshel: [00:33:48] And that's it createswaste. And those genes that we talk about, those anti aging genes,they are not it's not going to activate them fully or at all. Sothat's that's important to understand. And, you know, just to kindof connect to what you are saying, you are very intuitive. And, youknow, if your liver doesn't like something or your kidneys, andthat is that's a gift because most of us need to eat a couple ofMcDonald's before we understand McDonald's is bad for us. Sorry,McDonald's for mentioning you all the time. But, you know, even ifyou're not even if you're not that intuitive, you should befeeling. Oh, that I'm feeling way better the day after or not. Andso the problem with NATO troops are that they're not perfect.They're very good for brain function. So they're used extensivelyfor addiction and they're used for pain management. Both areneurological in their in their base. And the best facility in theUnited States in my in my opinion, is in Springfield, Louisiana, bya doctor named Dr. Matya. So that's definitely my first choice,their ideas of B.R. plus an idea. But if you are not interested inyour brain specifically, you're looking for a more holisticapproach. We're still waiting for any of the precursors to beintroduced into Ivey's and our R&D is looking into it. It's along process. These these molecules don't like water. So so ingeneral, when you're looking at using them as in an IV, they're notvery stable and that's where the problem comes, comes from. Soreally, I feel our solution, our no pun intended, but the ourproduct is definitely a solution as far as biohacking, our skin andour epigenetics, our anti aging genetics of our skin, how do wemaintain DNA integrity and how do we maintain proper skin function,which results in many fine lines, wrinkles, tighter skin, lesspigmentation, also less irritation from other products you get youget less sun damage when you are exposed to the sun, etc. So itjust makes your skin behave like a younger skin. And you think ofhow that looks and feels like,
Elizabeth Molina: [00:36:11] Oh my God, I lovethat. I like. So I will be a little biased because I love, likeIsraeli products because I'm not super dark, but I'm not superwhite. I have like a tan color, but I get freckles and like Israeliproducts. I feel like because the sun is so hot there, this is aconcern for everyone there. How to protect from sun damage, how toprotect from the hyper pigmentation. So most of the products aredeveloped for that, which is exactly what I needed, probably somany people. But here's here's a caveat that I'm like excited for.Like, your skin is the largest organ in on your body and it absorbsright there some minerals, some things that are transdermal.They're the best way to absorb like magnesium. The best way toabsorb it is transdermal. Like you can take a magnesium supplement.It's not going to be as effective as take. Sometimes they have liketransdermal patches or you can get in a bath and get like reallygreat magnesium flakes or whatever the case may be. But so weforget about that. We forget that the skin is an organ and itabsorbs and like you said, it communicates with your body and it'lltake it. So whatever. I feel like your skin on your face is notusing. I feel like your your body is going to absorb it and maybeplace it in other places. I don't know if you guys have studies onthat, but I will be interested in the future when you guys do that.So this is exciting. You guys are kind of, you know, skin care hascome a long way with technology and it's only getting better. SoI'm excited about this. But can you tell us a little bit about thecare boost? I have the Caribous. I do. This one does work. Not thatmeaning like they all work, but the pump works. And I did try itand it's really nice. So can you tell us about the care boost andwhat what's what is it? Use for like tell us about it
Amitay Eshel: [00:38:07] When we started. Wehave one product and this product was received so well, people wereasking us, well, I want to have a product that would complete it ora product that is similar that I could use during the day. So Boostis a product to be applied during the day like a day cream thatallows you to do that on your own, on its own. It has wonderfulaccident, but it's the secret is its real purpose is capitalizingon the raised energy levels from the night before, from when weapplied the night group. So, you know, if I ever comes up on triviaand aid levels peak eight hours after supplementation and skinsupplementation is is the same in that aspect. So we capitalizereally on close to the peak of energy. And now we're using aformulation that really asks the body, OK, create more collagen, doit here and here, etc.. So we have amazing peptides there. We haveamazing way to communicate with the body on how we want it torepair itself on the skin, how we want it to repair itself and kindof accelerate that process. And we have more of that patentedresveratrol, which activates those anti aging genes that are fueledby. And so medicine. Our cells have a lot of energy. We're askingit, OK, it's antiaging time, let's go. And that would also providesome protection from from our environment, from from f*ck, fromsmog, from free radicals. It's not an SPF. So you're welcome to usean SPF over it. But as far as DNA damage, as far as damage reallybeing done at the core level of our skin, that's going to mitigatesolvents.
Elizabeth Molina: [00:40:08] Wow. OK, sold. AndI also have here I'm going to just like bombard you with questionsbecause I know that our listeners are going to want to know aboutyour product line. You have a lip one, which I, I definitely wantto get because I'm a big lip girl like well pun intended. I havebig lips but I like moisturizing my lips and it's very hard to finda good product that doesn't clog the pores, that keeps the lipsmoist. Then like if you have big lips they're always dry becausethey're big. So I'm interested in your product, but I have thisicare. So tell us a little bit about the eyecare and then I'm goingto like, bug you with some more questions because we are lovingthis line.
Amitay Eshel: [00:40:51] Just something smallabout the lip lumper. So one of the challenges that people havewith Lumper is the fact that they just some of it and it reallycauses most of the time heartburn or tingling irritation, becausethat's that's the purpose of Lumper, right. To kind of kind ofstimulate a little bit the blood flow and our you know, our theyjust offtrack doesn't really agree with it. That was our challenge.And that is as far as widely Plumpers is interesting or unique isbecause it is very healthy for you. It's it doesn't have any anyany harmful substances or irritating substances. So that's justabout that will make sure we send you one.
Elizabeth Molina: [00:41:38] Wow, that'samazing. I want to throw in a little fun fact there, ladies andgentlemen, who wear lipstick, you swallow about four pounds oflipstick a year. You ingest it as a byproduct of applyinglipstick.
Amitay Eshel: [00:41:53] The problem inskincare formulation is that normally when I increase a percentageof a product, I'm doing it to get more results. But but I'm alsoincreasing toxicity levels. I'm increasing the side effects of thatof that product, of that molecule, that we're increasing its amountand we get some negative side effects. So that's one of thechallenges. And by isolating what works and kind of stripping itdown from other molecules that are normally with it, if we think ofsnails, it's kind of a formulated product. We can increase the goodaspects and decrease the negative aspects. And that would try to dowith all of the regulation, by the way. And what we've isolated arethe peptides that are active there and that causes skinrejuvenation. The most important that we have there, and that is aa rising star in the biohacking community is copper peptide one.More. Yes, you know, more well known as H k siu you, which is usedvery effectively in early stages of hair loss, and there isabundant research showing its efficacy in skin rejuvenation,collagen production. And really, that's kind of a game changer inaging. We have pushed the limits so far. We really have the highestlevels, highest percentages of active ingredients that a standardskin can tolerate. And our next step would be to integrate our andour noble into that cream. But because that formula is so rich, isis is designed to combat another aspect of genetic aging orfundamental aging, the core aspect of aging, which is skinthinning. So it thickens the skin. This is called, by the way, skinthinning is caused by glycation. Our product really thickens. Theskin makes it smoother and people might feel a slight tingling whenthey apply. That is not a reaction. That is just because it is soactive. We love talking about our care product. That's our claim tofame in what we want. We notice that normally the first productpeople get addicted to is our eye care, which is the product wejust spoke about.
Elizabeth Molina: [00:44:41] Yeah, I know. Ilove that because I've, I got addicted to it right away becausefeel it. It feels like it's working because there's like a tinglingeffect and I, I Yeah. So I could see why people would get addictedto that. It's sounds amazing. And my last question before we kindof keep on wrapping the podcast up, because I don't want to take uptoo much of your time and you want to keep the listeners here. Youknow what? Maybe we'll have another one and we'll talk more. Areyou guys going to have a sunscreen?
Amitay Eshel: [00:45:16] Ok, so a few thingsabout sunscreen. Yes, the answer is yes. But sunscreen in generalas a claim, you know, as a psychotic and is a medical claim. And itis it's actually very complicated. So the easy thing to do is to goto a manufacturer and just buy their sunscreen formulation. If youdon't want to do that, if you really want to innovate, you'relooking at a few hundreds of thousands of dollars in red tape,really in your research showing the FDA that it's a safe productbecause, again, if you look at any sunscreen that you're using,you're going to see the, you know, your ingredient list. You'regoing to see a drug that's because it's considered anover-the-counter drug. And that that is that is not as simple asformulating any other product. We will have a sunscreen becauseanother guiding principle that we have is making sure we don'tovercharge the the our customers in order to make it financiallysmart. We would have to wait a while. But we do have thatdecreases. Resilience to the Sun is a product called biopsy peptidespray. And the thought behind it is we we we looked at people usingthermal water, just water sprays on their face.
Amitay Eshel: [00:46:41] And they werespending, you know, over and over ten dollars spraying water ontheir face, which. We weren't judging anyone, but we were saying,how about people do the same thing but get some benefits from it?So we have a very special type of vitamin C there. We have aboutthree percent of it. And that's very special type of vitamin C,that our concentration actually increases your resilience to somedamage. So that's something very good. Just in general, you can useit as a toner or you can use it just as a is it kind of refresherif you're asking about sunscreens in general? Thankfully, in thelast few years, zinc oxide, which people might remember from theiryouth because they're lifeguard's, used to put it on the nose. Itwas white powder, which is a natural sunblock and not a chemicalone is now, you know, widely available as a nano sized version. Soyou can't see those white particles. So look for a zinc oxide asyour natural sunscreen. You can see a lot of companies sayingmineral sunscreen. It can be a good codeword for you to look atbecause chemical sunscreens have been linked with some bad sideeffects.
Elizabeth Molina: [00:47:56] Right. OK, we'reexcited to try your MS.. So that's a good can you apply that overmakeup as a refresher like you? Will the effects be the same? Yes.Awesome. Guys, check out that product. It sounds amazing. Great.And like if you're going to be missing your face already, Iprobably use it as a setter. Yeah. Why not do something that adds alittle bit of extra TLC? I love that. I love that your company isso conscious and so thoughtful of like all the reasons of why whatyou're doing. It's like multitasking on steroids and thatthat's
Amitay Eshel: [00:48:31] Not so remote. That'sour email. Our M.O. is we're not standard. If you look at what'shappening in skin care in general, most companies, what they wouldtry to do is that they were going to try to take a current trendand attach themselves to the current trend.
Elizabeth Molina: [00:48:46] Yeah, I love it. Ilove it the whole time. You guys, I'm like smiling. He's speakingmy language. Biohacking meets beauty, science and consciousness. Imean, what else could I ask for? Right. OK, so the beauty circle isthis tool that I develop and I use with my clients. It's acategory. It has ten different categories. So I always ask myguests, what from that category are you excelling in right now? Andwhat from that category, from the beauty circle, are you meetingsome more TLC? So that could look like I need to get more sleepbecause we started like having more sales than ever. I need to workon my water intake because I've been so busy. So I would love tohear from your from you like biohacking in the space. What is itthat you're excelling in and what is it that you need help in?Because we're human and we're not always perfect. And I want theguests to know that
Amitay Eshel: [00:49:38] For me, the answers Ikind of gave them. But for me they're very easy. What I excel in ismore math because I'm one of my addictions is his contact sports. Ido jujitsu, I, I train every day at least once, if not twice. Andso definitely that is something I excel in because it is very easyfor me to excel in that I'm addicted to what I am not excelling in.And that you've mentioned is sleep because we are a growingcompany. And what happens when you're growing company? Is that youyour reference for yesterday? As far as I'm going talking tocertain stuff, what you what unexpected events you should expect isskewed is in a smaller scale. Every time I wake up, my evil selftells me, oh, you should hit the button and go back to sleep andeat. Anything you do is forming a habit. Anything you do, everydecision you make takes a certain into a certain direction. Andit's it's that can maybe cause you to be more conscious aboutcertain decision you're making, what you put in your mouth, whatyou put on your skin, what you definitely put in your mind and theyou know, your attitude.
Elizabeth Molina: [00:51:03] Yes. Oh, my God,you are crushing it today. Here the listeners are getting so muchinformation. We went from your military days, from your units tobiohacking to PD, hacking to life, hacking to now hacking yourmind, which is the most important thing. It's always mind overmatter. Right. So I love that we're hearing this today because ifyou can think it, you can do it. So, I mean, we're getting towardsthe end of the podcast. And I want to ask you another thing that Iask all of my guests. It's not even related to beauty, because Ithink that beauty is a holistic thing. And it's not just one thing.It's not just a product that you put on or what you eat like. Yousaid it's what you have in your mind, there's so many parts to it.So what is one advice that you would have given your younger selflike today that I would say that's here right now? What would youhave told the younger version of yourself? Like what advice?
Amitay Eshel: [00:52:02] You're going to be OK?Oh, I think that the reason I'm saying it is because I believe fearor doubt is the antithesis to creativity and innovation. If youthink about it, you know that that is really, you know, a nicething is, you know, what's the opposite of love? It's not hate.It's no feeling at all or something like that. You know, it's it'snot caring. And you can play the same game as far as innovation andcreativity. The opposite is doubt and fear and. I wish I was moreadventurous in my youth because that would have read moreinnovation, more generosity, because I love innovating for thegreater good and more happiness, more joint joy is ultimategenerosity. So, yes, so to me, knowing that you're going to be OK,unshackle you from from your doubt and from your fear, and now youcan really rock on and do what you feel like you're meant you'remeant to do or what you want to do, which is the most important Ifeel.
Elizabeth Molina: [00:53:23] Wow, that piece ofadvice is so good. I'm sure that somebody today who's listening tous is taking that and hearing it. And it's resonating withthemselves, with their soul, because you are going to be OK. Andwhat a great piece of advice. And that's not just applicable likeyears ago, but today, every day going to be OK. Yeah, I love that.OK, Amitay, I have a section here before we end called Breaktime.You get to brag about yourself, what you're working on. It doesn'thave to be just work or the beauty products. It could be, I don'tknow, you won the karaoke contest that you went to, like it couldbe anything that you're proud of, anything you have coming up, likebrag about yourself. This is your time to shine, OK?
Amitay Eshel: [00:54:10] Because, I mean, tome, it's very cringe to to brag myself. I'm going to tell you whatI'm excited about, OK, in my near future.
Elizabeth Molina: [00:54:21] So wait. Beforeyou start. Before you start. I know it's crazy, but I'm going toI'm going to put your advice that you said just now everything isgoing to be OK.
Amitay Eshel: [00:54:33] Yes, definitely. Let'syeah. And also, I know I you know, I always tell myself, even ifit's not true, it doesn't matter. I tell myself when I'muncomfortable, I perform at my best. That's just a belief. Youknow, two things can happen if you're comfortable, you're anywaygoing to perform well. And at least you should have the belief thatif you're uncomfortable, you're going to even perform better. So asfar as that, but but I really would like you know, I feel likebragging, you know, as an Israeli, it's really frowned upon. So soI would take a different approach to it. I'm going to tell you thatbecause young girls are still a startup and we are committed toinvest every dollar of our profits to research and development. Iam not I'm not supporting myself to young girls. Thankfully, I, Imake enough money before. And in order to to, you know, is anongoing job, I do get a few speaking speaking engagements indifferent continual education programs for doctors, if it would bethat or some some business development for companies. So I'm very,very excited for my upcoming week. I'm going to be in New Orleansand then in Dallas. If anyone is there, you're welcome to reachout. I have a lot of free time and I love traveling and half of thehalf of my waking time. I'm probably in a different city. So youknow what I'm excited about after this? Pandemic restrictions havelifted a little bit and I can travel again. I'm very excited, youknow, meeting the new and and tweaked United States. I'm verycurious about cities that I that I used to adore, such as Austinand Portland, which I'm going to be later this month, the nextmonth in Washington, DC. And New York may rest in peace. I don'tknow what's going on now in New York
Elizabeth Molina: [00:56:48] And New York.
Amitay Eshel: [00:56:49] Yeah, I know. Maybeyou can tell me, but yeah, I'm very excited. Again, my addiction ismaking a personal impact on people's lives, even though the greatergoal of our companies is doing that collectively. But because I'mgoing to satiate my craving for a one on one difference in themedia, which I do often, but this week is going to be a great weekfor that. That would be my Bragge, you know, my my ability totravel and work and meet new people and make an impact in theirlives.
Elizabeth Molina: [00:57:29] Oh, I love that.Well, traveling is always fun. Making an impact is amazing. Oneperson at a time. Yeah. And you're doing that. So I'm excited thatyou are doing. Those things, I just want to take a second to saythank you for coming on the podcast, sharing all of your insightsand wisdom with us and being so brave to brag about yourself, eventhough we know that it is not going to have a positive connotationin some countries. But that's OK. That's why we are here to changethat up. And it's OK to talk about yourself, to enjoy youraccomplishments and share them with others. And that's how I viewbreaktime. So thank you for doing that and excited to be on yourpodcast pretty soon and do our lives. So you guys don't miss thatout and try your products. I've been trying the I and the theboost, but now I'm going to try just to care for night and I'm soexcited to give you guys my review, but it's so far so, so, sogood. Thank you so much Amitay. Until next time
Amitay Eshel: [00:58:32] By having me.
Elizabeth Molina: [00:58:34] Well, guys, thatis a wrap if you are still listening. Thank you so much for being aloyal listener. I am sure that the content that you are gettingtoday and next week, obviously for the next episode is going to besuper exciting. We are going to be interviewing some heavy hitterscoming up. The podcast is taking a turn and I am so excited toshare it with you guys. So stay tuned for that. In the meantime,you know what I say? Sharing is caring. If you know anyone who isinterested in anything, the beauty, biohacking, mind and soul andspirit and holistic health and all of the things that I talk about.And if you know me in real life, if you follow me on Instagram, ona clubhouse and now green room, you will know that that is my job.I love to bring them in all together. And they said it. Could it bedone? Guess what? To tell a girl it can't be done and she will doit. So I am going to be delivering some amazing content coming up.And I'm super excited. So you know, the drill guys share this withat least three to five people who know who are going to beinterested in any of those topics. Follow me on IG, which you know,@Elizabeth__Molina, let me know how you guys are finding thepodcast and I will see you next week. Bye, guys.
